Why Millennials Love Botox and the Demand For Injectors

The field of medical aesthetics is a booming industry. Botox is fast becoming the most popular treatment with an emerging market geared toward millennials, and an increasing desire to maintain a more youthful appearance. With the anti-aging and preventative benefits that Botox provides, it is no wonder why millennials love Botox! What does this mean for medical aesthetic injectors? There is no shortage of clients, now or in the future. Learn more about the emerging market, why millennials love Botox, and find out how you can start your career in the field.

What Is Botox?

Botox is a drug that weakens the muscles in the face, helping to reduce the appearance of fine lines and wrinkles. Botox blocks signals from the nerves to the muscles, making the muscles that have been injected with Botox unable to contract. This leads to the problem areas being relaxed and softened which temporarily paralyzes the facial muscles that are the cause of wrinkles. The treatment lasts, on average, between two and four months. Over time, if you get Botox consistently you can spread your treatments out further as you won’t need injections as frequently.

Why Millennials Love Botox

So, why are millennials specifically in love with Botox? Millennials have grown up in an age of social media powered by influencers and celebrities. With influence from the online world and camera filters available on phones, it’s causing an entire generation to view beauty in a very different way. Millennials want to look younger, longer. Due to this, the popularity of getting Botox cosmetic injections has gone up as millennials see these procedures as an enhancement to their appearance. With so many millennials who love Botox, there is only going to be a higher demand for Botox injections in the industry.

Botox Treatment Areas:

• Lip pop
• Brow lift
• Under-eye
• Masseter
• TMJ
• DAO (corners of the mouth)
• Neck (Platysmal bands)
• Bunny lines
• Gummy smile

Where Do Millennials Go To Get Botox?

Getting Botox is becoming more mainstream. Due to this, you can now get Botox in a variety of places. New medical spas that are exclusively focused on anti-aging injections, such as Botox, and are popping up more as demand for these procedures grows. These mini-medical spas focus on one thing, getting clients in and out fast. The set up is modern, stylish, and focused on comfort and convenience. The ease of getting anti-aging injections is another reason making Botox injections so popular.

Other Places Millennials Can Go To Get Botox Include:

• Physicians’ Offices Some patients can go to their primary care doctor and receive their routine Botox injections while they are getting their annual check-up. This wasn’t possible a decade ago but is now a possibility with the popularity of cosmetic treatments. In the past, these treatments were primarily performed by plastic surgeons and dermatologists with several years of training. Now, primary care physicians, obstetricians, and OB/GYNs are adding different aesthetic services to their practices because they are cash-based, and there is no insurance hassle.
• Medspas So what is a Medspa? A Medspa is a medical spa that specializes in cosmetic lasers and nonsurgical treatments such as Botox, dermal fillers, and CoolSculpting. With recent advances in technology, medical spas are expanding their offerings and Medspas are popping up all over the country. As more are interested in getting Botox and other medical aesthetic procedures, the industry across all ages is booming.
• Day Spas And Beauty Salons When most people think of a spa or beauty salon they think of massages and facials. Now, however, many day spas and beauty salons are adding medical aesthetic treatments, including Botox, to their offerings. Meaning, treatments now range from laser hair reduction to injections. Now clients get an all-around day full of pampering!
• Niche Boutiques If you are looking to go to a place where only one specialty is offered and one type of clientele, then niche boutiques are the place for you. Many of these boutiques are very small and offer only specialty services such as anti-aging Botox injections or laser tattoo removal.
• Fitness Centers In this day and age, everything is about convenience! People go to fitness centers to become the best version of themselves. They want to look and feel better, so why not offer Botox and other medical aesthetic treatments there as well? Some national fitness chains have started to offer cosmetic laser treatments as part of their in-house spa amenities.

All of these places are great options to both receive treatment and work for medical professionals who have been trained in Botox injections. You’ll work in a comfortable environment giving injections while building long-term relationships with happy clientele.

The Age of Millennials

Many young people are starting to get Botox in their twenties. By starting injections early, many are using Botox as an aging preventative treatment. The fine lines and wrinkles that begin to show in your twenties only get worse over time. By starting procedures young, millennials have the ability to look youthful for decades to come with routine injections. With the ability to freeze your face in time, it’s no wonder why millennials love Botox!

Frequency of Botox Injections

The effects of Botox last roughly two to four months. To get the most of their money and time, clients will want to come back for routine Botox injections to preserve the state of their skin. This works out to an average of four times a year for most. The procedure is non-surgical, non-invasive, and incredibly fast. Other than occasional side effects that subside quickly such as small bumps, reddening of the skin, or slight headaches, clients can go back to their normal activities following their treatment.

Industry Rise

Every year people are spending more on cosmetic procedures such as Botox. These procedures have become as common as getting your nails or hair done and the stigma of getting the procedures has gone away. What once was thought of as being exclusively for celebrities and the wealthy, Botox is now common for the average person. This is an exciting time to get into the industry as it’s projected to reach 21 billion by 2024! This is definitely an area of business that isn’t going anywhere anytime soon.

With it constantly growing and evolving, this is the time to get started in the industry. With so many millennials that love Botox and are investing money into cosmetic procedures, the industry is sure to be around for years to come.

Benefits of Working in Botox and the Medical Aesthetic Industry:

• Working one on one with clients
• Building long term relationships with clients
• Getting to learn about the newest trends and technologies in the industry
• Getting to be around beauty all-day
• Making people feel good about themselves
• Dealing with happy clients

Our Courses

Here at the National Laser Institute, we offer a variety of injectable training courses. Our courses range from as little as two days to as long as two weeks, depending on areas of interest.

By the end of your course with us you will be able to :

• Identify who is a candidate for Botox and facial fillers
• Understand the aesthetic consultation process
• Explain why lines and folds occur and how to treat them using various cosmetic injections
• Explain the indications and contraindications of dermal fillers and Botox injections
• Demonstrate proper cosmetic injection technique for various anti-aging services
• Explain the anatomy and musculature of the face
• Understand the different types of cosmetic fillers (Juvederm, Restylane, etc.)
• Identify the risks and benefits of various anti-aging services
• Explain the risks, benefits, and pre- and post-care protocols

Who Can Perform Botox?

Doctors, Nurses, Physician Assistants, and other qualified health professionals will administer your treatment. During our CME Hybrid Online Cosmetic Injections Course, you will receive online classroom and demonstrations on:

• Botox
• Dermal fillers
• Off label Botox and fillers
• PRP
• Sclerotherapy
• Kybella
• PDO threads

Choose one of our nationwide locations to attend your clinics for hands-on learning! Click here to contact us today.